#Web Design & Development
#Website Revamp
#E-commerce

Uncle Didi

Intro
Uncle DiDi is a beloved Singapore-based snack brand known for its halal-certified gourmet popcorn, cotton candy, and snack station services. As part of their rebranding, the website revamp highlights their joyful identity while supporting a growing e-commerce and event business.
Challenge

As the brand evolved, the website needed a fresh, engaging look that could appeal to a wide audience, while also retaining existing features like product listings, bundle promotions, rewards integration, and order management. Migrating data from the old site without disrupting operations was also crucial.

Solution

We developed a visually rich website that reflects Uncle DiDi’s fun spirit through balanced boxy and curvy design elements, using red as a primary accent color. Every section from videos and testimonials to products and blog content was purposefully structured. We successfully migrated product data, configured complex bundle discounts, and integrated Mailchimp and Eber Rewards to streamline marketing and customer retention. The result: a more flexible, user-friendly site ready for future growth.

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